Our Story
Four decades of passion, precision, and dedication to keeping Cache Valley cycling. This is the story of Sunrise Cyclery and the man who built it from the ground up.
Jeff Keller: The Heart of Sunrise
In 1985, Jeff Keller had a simple vision: create a bike shop that treated every customer like family and every bike like it was his own. What started as a small storefront in Logan has grown into Cache Valley's most trusted cycling destination, but Jeff's hands-on approach hasn't changed a bit.
Today, you'll still find Jeff in the shop every day, personally overseeing repairs, chatting with customers about their latest adventures, and ensuring that every bike that leaves Sunrise Cyclery meets his exacting standards. His passion for cycling and commitment to excellence has shaped not just a business, but a community.
Jeff Keller
Founder & Owner
"Every bike tells a story, and every repair is a chance to help someone continue their journey. That's what gets me up every morning."
- Jeff Keller
The Art of Bicycle Care
At Sunrise Cyclery, we don't just fix bikes – we restore dreams, enable adventures, and ensure every ride is as smooth as the day you first fell in love with cycling.
Every adjustment is measured, every component is inspected, and every detail matters. We use professional-grade tools and techniques to ensure your bike performs flawlessly.
We take time to understand how you ride, where you ride, and what you need from your bike. Every service is customized to your specific riding style and goals.
We stand behind every repair with our comprehensive warranty. If something isn't right, we'll make it right – no questions asked.
Our Service Philosophy
When you bring your bike to Sunrise Cyclery, you're not just getting a repair – you're getting four decades of accumulated knowledge, passion, and care. Jeff personally trains every mechanic, ensuring that the same attention to detail that built our reputation continues with every service.
We believe that a properly maintained bike is safer, more enjoyable, and lasts longer. That's why we never rush a job, never cut corners, and never consider a bike "done" until it meets our exacting standards.
What Sets Us Apart:
- Thorough diagnostic process
- Premium replacement parts
- Detailed service explanations
- Post-service follow-up
- Maintenance education
Rooted in Cache Valley
Cache Valley isn't just where we're located – it's who we are. From the Bear River Mountains to the Wellsville Range, this landscape has shaped our understanding of what cyclists need.
Why Cache Valley Matters
Diverse Terrain
From valley floor cruising to mountain climbing, Cache Valley's varied landscape means we understand every type of riding challenge.
Strong Community
Cache Valley cyclists are passionate, dedicated, and supportive. We're proud to be part of this incredible community.
LoToJa Legacy
As the birthplace of the legendary LoToJa ride, Cache Valley has cycling in its DNA. We're honored to support this amazing tradition.
Cache Valley by the Numbers
"Cache Valley offers some of the most beautiful and challenging cycling in the West. We're blessed to call this place home."
Experience the Sunrise Difference
Ready to see why Cache Valley cyclists have trusted us for over four decades? Visit our shop and meet Jeff and the team that keeps our community rolling.
Visit Our Shop
Come see our full-service facility in Logan